Video
When it comes to crafting top-tier digital marketing strategies, comprehensive content utilization is the key. However, for businesses aspiring to make a substantial impact, video content currently stands as the most promising avenue.
​
In the latter half of 2022, online videos captured an impressive audience reach of nearly 93%, as per Statista. Furthermore, it was projected to constitute a staggering 82% of all consumer internet traffic for the same year.
Surprisingly, despite these compelling statistics, 48% of marketers expressed the belief that their organizations were not harnessing the full potential of video content. This underscores the enormous growth potential that lies within this dynamic realm.
​
It's time to seize the opportunities presented by video content and integrate it into your digital marketing strategy for remarkable results.
Video marketing continues to gain momentum as a prominent content medium, with an increasing number of people dedicating more of their online time to video consumption.
​
In 2022, over 3 billion internet users indulged in video content, and this figure is anticipated to surge to nearly 3.5 billion by 2023. Businesses that are not capitalizing on this highly popular marketing approach within their digital strategies are potentially missing out on reaching vast audiences.
​
Video content can take on various forms, including straightforward product explainers, informative tutorials, behind-the-scenes glimpses, live streams, compelling case studies, persuasive testimonials, captivating promotional films, and engaging animated infographics. Notably, the "how-to" tutorial-style video was one of the most favoured video formats among viewers in 2021, proving to be an effective driver of product and service sales.
​
Incorporating video content into your strategy not only enhances your reach but also introduces your business to new audiences and demographics. For instance, millennials, born between 1981 and 1996, dedicate 10 to 20 hours weekly to video content. Furthermore, a staggering 82% of UK teens and young adults employed YouTube as their go-to platform for video consumption in 2020, highlighting its immense popularity.
​
In a crowded online marketplace, video serves as an effective method to stand out, especially when delivering valuable information such as product demonstrations and how-to tutorials. While anyone can capture video content using a smartphone, investing in a professional touch can yield significant benefits.
​
Our services encompass the entire video creation process, including crafting compelling scripts, storyboarding, scouting suitable locations, filming, precise editing, and incorporating eye-catching illustrations. Additionally, one video can be repurposed for various platforms, optimizing your investment across websites, social media, email campaigns, exhibitions, and advertising initiatives. Unlock the potential of video marketing to supercharge your digital strategy.
​
Summary
Video stands out as one of the most influential forms of marketing communication, enjoying ever-increasing popularity. Extensive research consistently demonstrates that people are devoting more of their time to watching videos online.
​
When professionally designed and filmed, video content can be repurposed into various lengths and formats, amplifying its value for your investment. Innovative storyboarding enhances the potential for videos to go viral, unlocking access to an entirely new pool of potential leads.
​
Our expertise lies in breathing life into brands through the captivating medium of video. Initiate your journey today by giving us a call to explore the endless possibilities of video marketing.